Alfie Apodaca

Google Ads Expert

Languages

Filipino | English

Skills

Google Ads, Google Analytics, Google Tag Manager, SEO, SEM, Social Media Marketing, Email Marketing, CRM, Conversion Optimization, Lead Generation, Market Research, Sale Funnel Development, Copywriting

Professional Experiences

Wisecloud
2022 – Present

  • Marketing Director – Head of Marketing
  • SEM Specialist (Google Ads & Microsoft Ads)
    • Designs and manages high-impact ad campaigns across Google and Microsoft Ads, strategically aligning with client goals and brand identity for maximum engagement and ROI.
  • Google Analytics Specialist
    • Transforms complex data into actionable insights, optimizing campaign performance and uncovering growth opportunities that drive measurable success for clients.

Google Operation Center
2018 – 2022

  • Maintains constant communication with advertisers and account managers at Google to collaborate and troubleshoot campaigns
  • Coordinates the set-up and implementation of various types of video-based advertisement campaigns served on the YouTube platform.

Affiliations

  • Century Property
    • Property Manager
  • Accenture
    • Analytical Encoder

Education

  • Lyceum of the Philippines University – Bachelor of Science in Hotel & Restaurant Management
  • Paco Catholic School – Elementary & Secondary Level Education

Certifications

  • Google Ads Search Certification
  • Google Ads Video Certification
  • Google Ads Display Certification
  • Google Ads Search Certification