Digital Marketing Fundamentals
connecting with your audience, converting them into customers, and growing your business.
Course Overview
This Digital Marketing Fundamentals training introduces students to various online marketing platforms like SEO, email marketing, PPC (Google Ads), and Social Media Marketing in order to drive online customers to their business.
Ranked Among the Best Digital Marketing Schools in the Philippines
- First school to offer SEO training in the Philippines since 2012
- Classes are delivered by digital marketing professionals
- Unlimited free class retakes!
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Globally Recognized Course Certificate
Frequently Asked Questions
- Basic computer knowledge and skills in PC or Mac.
- Experience in Sales & Marketing is an advantage but not required.
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
- Aspiring Digital Marketers: Individuals looking to start a career in digital marketing.
- Business Owners: Entrepreneurs who want to promote their business online.
- Marketing Professionals: Traditional marketers aiming to enhance their digital skills.
- Students: Individuals studying marketing or related fields.
- Freelancers: Those seeking to expand their service offerings.
- Career Changers: Professionals transitioning into the digital marketing field.
Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. This includes channels such as search engines, websites, social media, email, mobile apps, and paid advertising. Digital marketing is a broad term that encompasses many different strategies and tactics, but its overall goal is to reach and engage potential customers with relevant and persuasive messages.
Here are some of the most common types of digital marketing:
- Search engine optimization (SEO): SEO is the process of optimizing a website and its content so that it ranks higher in search engine results pages (SERPs). This can help businesses attract more visitors to their websites and increase brand awareness.
- Pay-per-click (PPC) advertising: PPC allows businesses to place ads on search engine results pages and other websites. Advertisers pay a fee each time someone clicks on their ad.
- Social media marketing (SMM): SMM involves using social media platforms such as Facebook, Twitter, and Instagram to connect with potential customers and promote products and services.
- Content marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
- Email marketing: Email marketing involves sending promotional emails to subscribers who have opted in to receive them.
- Affiliate marketing: Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Digital marketing is a powerful way to reach and engage potential customers. It is also a cost-effective way to promote products and services, as businesses can target their marketing messages to specific audiences and measure the results of their campaigns.
Course Outline
Module 1: Code of Conduct for Digital Marketers
- Key Topics:
- Professionalism during training and work
- Social media ethics
- Communication guidelines within teams and organizations
- Description:
Learn essential principles for ethical conduct, maintaining brand reputation, and fostering
positive interactions both online and in professional environments.
Module 2: Introduction to Digital Marketing
- Key Topics:
- What is Digital Marketing?
- The 5 Ds of Digital Marketing (Devices, Platforms, Media, Data, Technology)
- Evolution of Digital Marketing (1990s–2020s)
- Description:
Explore the basics of digital marketing, its unique characteristics compared to traditional
methods, and its historical evolution. Gain insights into the foundational technologies
and platforms shaping digital marketing today.
Module 3: Essential Habits and Skills for Digital Marketers
- Key Topics:
- Habits: Continuous learning, goal setting, and collaboration
- Soft skills: Creativity, analytical thinking, and teamwork
- Technical skills: Market research, data analysis, UX/UI understanding
- Description:
Equip yourself with the habits, soft skills, and technical expertise required to excel in
digital marketing, ensuring adaptability in a dynamic digital landscape.
Module 4: Understanding Your Brand
- Key Topics:
- Conducting SWOT analysis
- Identifying unique selling propositions (USPs)
- Tools for brand analysis (e.g., Google Trends, Social Mentions)
- Description:
Build a comprehensive understanding of brand positioning through strategic analysis
and data-driven tools, helping create a distinctive market presence.
Module 5: Understanding Your Audience
- Key Topics:
- Developing detailed buyer personas
- Analyzing audience behaviors, goals, challenges, and values
- Tools for persona creation
- Description:
Learn how to develop actionable audience insights by identifying demographics,
behaviors, and motivations, enabling personalized and effective marketing campaigns.
Module 6: Buyer’s Journey
- Key Topics:
- Stages: Awareness, Consideration, Conversion, and Advocacy
- Tailoring strategies for each funnel stage
- Online channels for customer engagement
- Description:
Discover how to guide customers through their journey—from discovering your brand to
becoming loyal advocates—using targeted digital strategies and tools.
Module 7: Key Objectives and Tools in Performance-Driven Digital Marketing
- Key Topics:
- Common goals (e.g., increasing leads, driving sales, broadening reach)
- Key Performance Indicators (KPIs) and metrics
- Overview of digital marketing channels (SEO, email, social media, SEM, etc.)
- Description:
Understand the strategic goals of digital marketing, the tools available to achieve them,
and how success is measured using KPIs and metrics.
Module 8: Four Giant Digital Marketing Channels
- Key Topics:
- Email marketing (advantages, crafting campaigns)
- Social media marketing (engagement strategies, platform-specific tips)
- Search Engine Marketing (SEM) types and strategies
- Search Engine Optimization (SEO) basics
- Description:
Dive into the most effective digital marketing strategies, from engaging email campaigns
to optimizing content for search engines and leveraging social media for brand building.
Single Course Promo
Course Packages Promo
Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice
Digital Marketing Fundamentals + Search Engine Optimization
Digital Marketing Fundamentals + Social Media Marketing
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.