Google Ads
Pay-Per-Click Search Engine Marketing
Course Overview
Experience the power of Google Ads with our top-rated training. Learn to craft targeted campaigns, optimize for keywords, demographics, and locations, and tailor budgets for success. Gain expertise in this leading SEM platform for online advertising mastery.
Recognized as a Top Digital Marketing School in the Philippines!
- First school to offer SEO training in the Philippines since 2012
- Classes are delivered by digital marketing professionals
- Unlimited free class retakes!
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Globally Recognized Course Certificate
Frequently Asked Questions
- Basic computer knowledge and skills in PC or Mac.
- Should have completed the Digital Marketing Fundamentals course.
- Experience in Sales & Marketing is an advantage but not required
- Knowledgeable in Search Engine Optimization is an advantage but not required.
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
- For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
- People who have a business website or about to start a business website.
- People who want to optimizing a website for Digital Marketing.
- People who want to sell online.
- People who want to learn how to get more website visitors.
- Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
- People who want to pursue a career in Digital Marketing.
- Business Owners who want to avoid getting deceived by SEO companies.
- IT students/graduates who want to learn how to make a search engine-friendly website.
- Bloggers
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages (SERPs), YouTube, partner websites, and other platforms within the Google Display Network. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads.
What is Google Ads Used For?
Google Ads is a powerful tool for businesses and marketers to achieve various goals, including:
- Increase Website Traffic
Drive targeted visitors to your website by appearing at the top of Google search results. - Generate Leads and Sales
Promote products or services to users actively searching for them, increasing conversion rates. - Boost Brand Awareness
Display ads to a wide audience on Google’s Display Network or YouTube to build brand recognition. - Target Specific Audiences
Use advanced targeting options like keywords, demographics, locations, and interests to reach the right audience. - Promote Local Businesses
Use Google Local Services Ads to attract customers in your area searching for nearby services. - Remarketing
Re-engage users who have previously visited your website or interacted with your brand. - Measure Campaign Performance
Track metrics like clicks, impressions, conversions, and ROI using Google Ads’ analytics tools. - Competitive Advantage
Outrank competitors by bidding on high-value keywords and appearing above organic search results.
1. PPC Specialist / Paid Ads Manager
Manage Google Ads campaigns, optimize bids, and improve ROI for businesses.
2. Digital Marketing Manager
Oversee paid and organic strategies, including Google Ads, SEO, and social media marketing.
3. SEM (Search Engine Marketing) Specialist
Focus on paid search advertising, keyword strategies, and conversion optimization.
4. Freelance Google Ads Consultant
Offer PPC management services to businesses and startups looking to scale their online presence.
5. E-commerce Advertising Manager
Drive online sales through Google Shopping Ads, Display Ads, and remarketing campaigns.
6. Performance Marketing Analyst
Analyze data, track KPIs, and refine ad strategies to maximize ad spend efficiency.
7. Growth Hacker
Use Google Ads and other digital tactics to rapidly grow a company’s customer base.
8. Affiliate Marketing Manager
Optimize paid ad strategies to drive traffic and conversions for affiliate programs.
9. Lead Generation Specialist
Use Google Ads to generate high-quality leads for businesses in real estate, finance, education, and more.
10. YouTube Ads Strategist
Specialize in video advertising on YouTube, leveraging Google Ads for video campaigns.
With Google Ads expertise, you can work in agencies, in-house marketing teams, or as a freelancer/consultant!
Course Outline
Introduction to PPC Advertising
- The Advertising Cycle
- AdWords Account Structure
- Introduction to Keywords and Match Types
- Keyword Research
- Writing Effective Ad Copy
- Introduction to Landing Pages
- Campaign Settings
- Conversion Tracking
- Quality Score
- How is Ad Rank Computed?
- Adwords Reports
- PPC Best Practices
Terminologies
- Impressions
- Clicks
- Click Through Rate (CTR)
- Cost per Impression (CPM)
- Cost per Click (CPC)
- Cost per Lead (CPL) / Cost per Acquisition (CPA)
- Return on Investment (ROI) / Return on Ad Spend (ROAS)
Delivery Method
- Standard
- Accelerated
Ad Delivery
- Optimize: Prefer best performing ads
- Optimize for conversions
- Rotate evenly, then optimize
- Rotate indefinitely
Ad Exensions
- Sitelinks extensions
- Callout extensions
- Structured snippet extensions
- Call extensions
- Message extensions
- Location extensions
- Affiliate location extensions
- Price extensions
- App extensions
- Automated extensions report
Single Course Promo
Course Packages Promo
Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice
Digital Marketing Fundamentals + Search Engine Optimization
Digital Marketing Fundamentals + Social Media Marketing
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.