Google Ads Certification
Google Search Engine Marketing – Pay-Per-Click
Course Overview
Discover the power of Google Ads with our highly-rated training program. Learn to craft targeted campaigns, optimize keywords, and manage budgets effectively to succeed in online advertising. Complete the course and earn your Google Ads Certification.
Recognized as a Top Digital Marketing School in the Philippines!
- First school to offer SEO training in the Philippines since 2012
- The Trainer is a Google Ads Specialist from Google Philippines
- Unlimited free class retakes!
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Globally Recognized Course Certificate
- With Google Ads Certification
Frequently Asked Questions
- Basic computer knowledge and skills in PC or Mac.
- Should have completed the Digital Marketing Fundamentals course.
- Experience in Sales & Marketing is an advantage but not required
- Knowledgeable in Search Engine Optimization is an advantage but not required.
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
- For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
- People who have a business website or about to start a business website.
- People who want to optimizing a website for Digital Marketing.
- People who want to sell online.
- People who want to learn how to get more website visitors.
- Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
- People who want to pursue a career in Digital Marketing.
- Business Owners who want to avoid getting deceived by SEO companies.
- IT students/graduates who want to learn how to make a search engine-friendly website.
- Bloggers
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages (SERPs), YouTube, partner websites, and other platforms within the Google Display Network. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads.
What is Google Ads Used For?
Google Ads is a powerful tool for businesses and marketers to achieve various goals, including:
- Increase Website Traffic
Drive targeted visitors to your website by appearing at the top of Google search results. - Generate Leads and Sales
Promote products or services to users actively searching for them, increasing conversion rates. - Boost Brand Awareness
Display ads to a wide audience on Google’s Display Network or YouTube to build brand recognition. - Target Specific Audiences
Use advanced targeting options like keywords, demographics, locations, and interests to reach the right audience. - Promote Local Businesses
Use Google Local Services Ads to attract customers in your area searching for nearby services. - Remarketing
Re-engage users who have previously visited your website or interacted with your brand. - Measure Campaign Performance
Track metrics like clicks, impressions, conversions, and ROI using Google Ads’ analytics tools. - Competitive Advantage
Outrank competitors by bidding on high-value keywords and appearing above organic search results.
1. PPC Specialist / Paid Ads Manager
Manage Google Ads campaigns, optimize bids, and improve ROI for businesses.
2. Digital Marketing Manager
Oversee paid and organic strategies, including Google Ads, SEO, and social media marketing.
3. SEM (Search Engine Marketing) Specialist
Focus on paid search advertising, keyword strategies, and conversion optimization.
4. Freelance Google Ads Consultant
Offer PPC management services to businesses and startups looking to scale their online presence.
5. E-commerce Advertising Manager
Drive online sales through Google Shopping Ads, Display Ads, and remarketing campaigns.
6. Performance Marketing Analyst
Analyze data, track KPIs, and refine ad strategies to maximize ad spend efficiency.
7. Growth Hacker
Use Google Ads and other digital tactics to rapidly grow a company’s customer base.
8. Affiliate Marketing Manager
Optimize paid ad strategies to drive traffic and conversions for affiliate programs.
9. Lead Generation Specialist
Use Google Ads to generate high-quality leads for businesses in real estate, finance, education, and more.
10. YouTube Ads Strategist
Specialize in video advertising on YouTube, leveraging Google Ads for video campaigns.
With Google Ads expertise, you can work in agencies, in-house marketing teams, or as a freelancer/consultant!
Course Outline
Day 1: All About Search Campaigns
Kick-Off and Introductions
- Welcome and course overview
- What to expect from Search Campaigns
Introduction to Google Ads and Search Campaigns
- What is Google Ads?
- Marketing goals and targeting the right audience
- Overview of search campaign types
Keywords & Keyword Matches for Search
- What are keywords?
- Broad, Phrase, Exact, and Negative Matches
- Basic keyword research techniques
Demo Activity: Creating a Basic Search Campaign
- Live walk-through of setting up a search campaign in Google Ads
Recap and Q&A
- Review of morning session
- Addressing initial questions
Hands-On Exercise: Build Your Own Search Campaign
- Guided, step-by-step campaign setup on individual devices
Writing Effective Ad Copy for Search
- Crafting clear headlines, descriptions, and calls-to-action
- Group brainstorming and real-world examples
Budgeting and Bidding Basics for Search Campaigns
- How to set a daily budget
- An introduction to bidding strategies explained simply
Group Discussion and Feedback
- Sharing experiences from the hands-on exercise
- Troubleshooting common issues
Open Q&A and Wrap-Up
- Recap key takeaways from the day
- Final questions before closing Day 1
Day 2: Display and Video Campaigns
Day 2 Kick-Off
- Recap of Day 1
- Overview of Display and Video Advertising
Introduction to Display Advertising
- What are Display Ads?
- How visual elements (images, graphics) work
- Best practices and examples
Introduction to Video Advertising
- What makes video ads unique
- Key components of a good video ad (story, visuals, call-to-action)
- Differences between video and search/display campaigns
Demo Activity: Setting Up a Simple Display Campaign
- Live demonstration of creating a display campaign in Google Ads
Diving Deeper into Video Campaigns
- Overview of video ad formats and placement options
- Tips for creating engaging video content
Hands-On Exercise: Create a Video Ad
- Guided activity to set up a basic video campaign with creative assets
Team Activity: Build a Display and Video Campaign
- Split into teams to design a complete campaign
Define campaign goals
Choose visuals and keywords for display ads
Outline a concept and script for a video ad
Set targeting and budget parameters
Team Presentations
- Each team presents their campaign strategy
- Peer feedback and instructor insights
Q&A and Wrap-Up for Day 2
- Open discussion on challenges and learnings
- Preview of Day 3 content
Day 3: Performance Max Campaign and Optimization
Day 3 Kick-Off
- Recap of Days 1 and 2
- Overview of Performance Max Campaigns
Introduction to Performance Max Campaigns
- What is a Performance Max Campaign?
- Key differences from search and display/video campaigns
- Benefits and setup basics
Demo Activity: Setting Up a Performance Max Campaign
- Live demonstration with a focus on key steps and settings
Discussion and Q&A on Performance Max
- Comparing it with other campaign types
- Addressing initial questions and clarifications
Optimization Strategies for Performance Max
- How to monitor and adjust campaigns for better performance
- Simple tips for ongoing optimization
Reporting & Analysis
- Overview of key performance metrics (impressions, clicks, CTR, conversions)
- How to read reports and use data for campaign improvement
Team Exercise: Simulate Optimization
- In small groups, analyze a sample Performance Max Campaign
- Propose adjustments and discuss potential outcomes
Group Discussion: Sharing Best Practices
- Share insights from the team exercise
- Open discussion on practical tips and experiences
Open Q&A and Troubleshooting
- Address any remaining questions about Performance Max and optimization
Course Wrap-Up
- Final recap of the three days
- Collect feedback and provide additional resources
- Next Steps: Certification paths and further learning opportunities
Single Course Promo
Course Packages Promo
Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice
Digital Marketing Fundamentals + Search Engine Optimization
Digital Marketing Fundamentals + Social Media Marketing
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.