• Basic computer knowledge and skills in PC or Mac.
• Should have completed the Digital Marketing Fundamentals course.
• Experience in Sales & Marketing is an advantage but not required
• Knowledgeable in Search Engine Optimization is an advantage but not required.

• Certificate of course completion
• Training references (PDF)
• Exercise materials
• Some add-ons
• Free trainer consultation
• Unlimited Free Retakes

Unlimited Retakes = Unlimited Hours of Learning!

To Avail: Finish the course to qualify for the unlimited refresher classes

Validity: 1 Year

• For SEO Specialists, social media marketers and web writers who would like to expand their career to full-scale digital marketing.
• People who have a business website or about to start a business website.
• People who want to optimizing a website for Digital Marketing.
• People who want to sell online.
• People who want to learn how to get more website visitors.
• Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
• People who want to pursue a career in Digital Marketing.
• Business Owners who want to avoid getting deceived by SEO companies.
• IT students/graduates who want to learn how to make a search engine-friendly website.
• Bloggers

Google Ads SEM stands for “Google Ads Search Engine Marketing.” It’s a digital advertising platform offered by Google that allows businesses to create and display text ads on Google’s search engine results pages (SERPs) and across its advertising network. SEM involves bidding on keywords relevant to a business’s products or services. When users search for those keywords on Google, the ads appear at the top of the search results or in designated ad placements. Advertisers pay when users click on their ads, making it a pay-per-click (PPC) advertising model. SEM is an effective way to drive targeted traffic to websites and promote products or services online.
 

1. Immediate Visibility: Google Ads allows your ads to appear at the top of search engine results pages (SERPs) almost instantly, increasing your online visibility.

2. Targeted Advertising: You can target specific keywords, demographics, locations, and even user behaviors, ensuring your ads reach the right audience.

3. Cost Control: Google Ads offers flexible budgeting options, allowing you to set daily or monthly spending limits and adjust them as needed.

4. Measurable Results: Detailed analytics and conversion tracking help you monitor the performance of your ads, allowing for data-driven optimizations.

5. Highly Customizable: You can create various ad formats, including text ads, display ads, video ads, and more, tailored to your marketing goals.

6. Pay-Per-Click (PPC): You only pay when someone clicks on your ad, making it a cost-effective advertising method.

7. Geo-Targeting: Target specific geographic areas to reach local customers efficiently.

8. Ad Extensions: Enhance your ads with additional information like site links, phone numbers, and ratings to increase click-through rates.

9. Competitive Advantage: Google Ads can place your business ahead of competitors in search results.

10. Ad Scheduling: Control when your ads are displayed to ensure they align with your target audience’s online activity.

11. Remarketing: Re-engage previous website visitors with targeted ads, increasing the likelihood of conversions.

12. Mobile-Friendly: Reach users on mobile devices, as Google Ads is optimized for mobile advertising.

13. Brand Awareness: Even if users don’t click on your ad, they see your brand, improving recognition.

14. Quality Score: High-quality ads can lead to lower costs and better ad placement.

15. Global Reach: Google Ads can help businesses reach a worldwide audience, expanding market reach.