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Elise Aguilar

Content Marketing Director

Languages

Filipino | English

Skills

SEO, SEM, Social Media Marketing, Google Analytics 4, Google Ads, Google Search Console, Lead Generation, Market Research and Competitive Analysis, Website Auditing, Content Writing, Graphic Design, UI/UX Principles, Email Marketing, CMS, Conversion Rate Optimization, Project Management, AI-Assisted Content Generation and Automation

Professional Experiences

Cubic Promote (Australia) – Content Director
2024

  • Content marketing strategy
  • On-page, local, off-page, and technical SEO management
  • Competitor analysis
  • AI-assisted content and SEO analysis
  • Conversion optimization
  • Email marketing
  • Social media marketing
  • Website audits, migration, and set-up
  • Business strategy
  • Data analysis and cleanup
  • Google ads consultation
  • SEO/marketing/website team management
  • Project management

Kittl (Germany) – Senior Content Specialist
2023-2024

  • SEO consultation
  • Competitor analysis
  • Content creation and optimization
  • Structuring of landing pages and blogs

PixelRush (Australia) – SEO Consultant
2021-2024

  • Keyword research
  • Competitor analysis
  • Website audits and performance analysis
  • Content analysis
  • Content optimization and creation
  • Link-building

My Biz Niche (USA) – SEO Content Manager
2023-2024

  • Content writer team management and training
  • Led training programs about design and SEO
  • Content analysis and optimization
  • SOP creation
  • Website page formatting
  • Website audits

LOJO Marketing (USA) – SEO Content Lead
2022-2023

  • Content creation and optimization
  • Keyword research
  • Topic ideation
  • Social media marketing
  • Project management
  • Website audits

Continental Sales and Marketing (USA) – Senior Brand Copywriter
2021-2022

  • Content writing for brands on Amazon, Walmart, Wayfair
  • Ad copywriting
  • Keyword research
  • UX design consulting
  • Data analysis and structuring

SEO Content Writer & Manager
2020-2024

  • Ask & Embla
  • Pilothouse
  • Inquirer USA
  • LashFam
  • Perfect Captain
  • Bank My Cell
  • Best Promotional Diaries
  • Stressball Planet
  • Planet Mugs
  • Personalised Stubby Holders
  • Lanyard Planet
  • Fast Promotional Products
  • Realty Guru

Education

CIIT College of Arts and Technology – Fine Arts Specializing in Visual Arts and Design

Seminars & Workshops

SEO Mastery: Fundamentals and Writing Techniques

  • A series of training sessions for a private marketing company, focusing on foundational SEO principles and effective writing techniques tailored for search engine optimization.

The Psychology of Design: Branding and User Experience

  • Facilitated a TED-style session for a digital marketing agency on the interplay between branding and design psychology, exploring how visual elements influence user experience and decision-making in website development.

Certifications

HubSpot Academy:

  • Content Marketing
  • Inbound Marketing
  • Email Marketing
  • SEO Certification

Yoast SEO Academy:

  • All-Around SEO
  • Keyword Research
  • Local SEO
  • Technical SEO