Languages
Filipino | English
Skills
Adobe Illustrator, Adobe Photoshop, Google Adwords, Google Analytics, Search Engine Marketing
Professional Experiences
Google Ads Strategist – Concentrix
May 2021 – May 2022
- Paid Search Campaigns
- Paid Display Campaigns
- Paid Video Campaigns
- Performance Marketing
Analytics
General Manager – Anytime Fitness Santana Grove
March 2020 – December 2020
- Starategize all marketing and all promotional activities.
- Drive membership sales and personal training sales to hit monthly targets.
- Monitor & develop staff accordingly with the brand standards of the company.
Marketing Director – Anytime Fitness LiveNLift
June 2020 – September 2020
- Manages the day-to-day marketing activities of the organization and long term marketing strategy for the company
- Head the planning and implementation of the marketing strategies.
- Creation and publication of all marketing material in line with marketing plans. Ownership of all social media, display, community, and content platforms.
- Creation of a strategic content calendar synergizing with the commercial department.
- Overall responsibility for brand awareness and identity.
- Monitor and report on the effectiveness of marketing activities.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of all marketing objectives.
- Analyzing and developing potential strategic affiliate partnerships, influencer and KOLs partnerships, press partnerships.
- Research and introduce newer marketing channels and tools to connect with the target market. Perform
- market research to identify new opportunities.
Work with the Commercial department to create promotions to grow partnerships.
Face and Skin Manager – Slimmers World International
November 2018 – March 2020
Manager – Anytime Fitness Alabang
June 2018 – March 2020
- Starategize all marketing and all promotional activities.
- Drive membership sales and personal training sales to hit monthly targets.
- Monitor & develop staff accordingly with the brand standards of the company
Freelance Designer – Cinqo Media Inc. Freelance
January 2015 – March 2020
- To oversee the overall operations for the team.
- Manage all incoming and current projects.
- Ensure projects are delegated accordingly to members in terms of skill sets and capabilities.
- Ensure the timely delivery and turnover of projects to clients. Guarantee the overall satisfaction of clients.
Club Manager – Anytime Fitness Bacoor
October 2016 – May 2018
- Starategize all marketing and all promotional activities.
- Drive membership sales and personal training sales to hit monthly targets.
- Monitor & develop staff accordingly with the brand standards of the company.
Marketing Executive – Pelican Executive Suites
February 2016 – September 2016
- To ensure our brand holds a strong ground in the accommodation industry.
- To ensure efficient strategies in marketing and the execution of collaterals.
- To embody the the personality of the brand and its core values.
Graphic and Product Designer – SMB Global HK Ltd
October 2013 – May 2014
- Providing innovative attractive designs for the packaging industry.
- Hangzhou, China Product/ Graphic Designer
Spotted PH
- Art/Layout Artist
Awards
Club Manager Of The Year – Anytime Fitness Inspire Brands – Dec 2017 – Associated with Anytime Fitness Bacoor
Education
University of Santo Tomas – Advertising, Architecture & Fine Arts 1998 – 2001
First Academy of Computer Arts – Visual Graphic Design, Graphic Design 2012 – 2013
Philippine Center for Creative Imaging – Web Design, Web Page, Digital/Multimedia and Information Resources DesignWeb Design – 2015
PCCI HTML and CSS
Projects
- Regenestem Manila
- Outdoor Woodworks
- 1220 Distribution Inc.
- Fugu Milk Tea
- Curated Goodness
Certifications
Shopping ads Certification Shopping – Google
Issued Oct 2022 · Expires Oct 2023
Google Ads Display Certification – Google
Issued Jul 2022 · Expires Jul 2023
Google Ads Video Certification – Google
Issued Jul 2022 · Expires Jul 2023
Google Ads Search Certification – Google
Issued Jun 2022 · Expires Jun 2023