Mariz Madeo
Digital Marketing Specialist
Languages
Filipino | English
Skills
SEO, SEM, Social Media Marketing, Google Adwords, Google Analytics
Professional Experiences
Digital Marketing PPC Campaign Manager – Yomojo Australia
June 2018 to October 2019
- Managing paid campaign account structure to maximize efficiency not limited to the control of the return of investment and advertisement spending
- Implementing tactics that will ensure continuous growth of revenue through paid search and other marketing channels
- Working with marketing team including web developers and UX/UI designer to gain the best financial outcomes for SEM campaigns
- Perform extensive A/B testing and data analysis to enable to improve overall campaign CPA
- Working with external suppliers to identify and implement opportunities for cost savings, resourcing efficiencies, improve workflow process, etc
- Perform other digital marketing functions as requested
Digital Marketing Manager – Tiger Pistol Australia
January 2018 to July 2018
- Work across the delivery of best in class Facebook & Instagram ads via the Tiger Pistol Platform including development, quality assurance and reporting.
- Provide direct campaign fulfillment and Platform support to Tiger Pistol partners and monitor their campaigns
- Relay discoveries regarding the end-user experience to internal stakeholders, including operations and product teams.
- Create and provide reporting to internal stakeholders to communicate performance updates of client activities.
- Be an active participant in your team ensuring as a group, you are achieving your individual and team KPIs.
- Assist the product development team by actively contributing to Platform focus groups, testing new features and fixes and surfacing customer feedback
Digital Account Manager – Google Ads
May 2015 to December 2017
- Preparation, development and implementation of B2B pay per click (PPC) strategies in close collaboration with different businesses
- Keyword research and analysis
- Ad copy writing and testing
- Clearly convey and explain PPC best practices to business units on the basis of their goals and objectives
- Analyze quality and effectiveness of AdWords accounts strategically and recommend best practices for other platforms
- Tracking of accounts and maintaining conversion
- Create and implement strategies to ensure optimal performance
Sales Account Manager – RingCentral
June 2011 to August 2014
- Responsible for selling and managing complete range of RingCentral products and services
- Implementation of Sales Strategy
- Understand the Sales Process and Consultative selling skills
- Lead Identification, Qualification and Sales pipeline management
- Develops new revenue
- Contribution to highest levels of prospects and customer satisfaction
Education
Jose Rizal University, Mandaluyong City — Bachelor of Business Administration
Certifications
- Google Analytics (Google Analytics for Business)
- Google Adwords Certifies (Google Ads)