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Mariz Madeo

Digital Marketing Specialist

Languages

Filipino | English

Skills

SEO, SEM, Social Media Marketing, Google Adwords, Google Analytics

Professional Experiences

Digital Marketing PPC Campaign Manager – Yomojo  Australia
June 2018 to October 2019

  • Managing paid campaign account structure to maximize efficiency not limited to the control of the return of investment and advertisement spending
  • Implementing tactics that will ensure continuous growth of revenue through paid search and other marketing channels
  • Working with marketing team including web developers and UX/UI designer to gain the best financial outcomes for SEM campaigns
  • Perform extensive A/B testing and data analysis to enable to improve overall campaign CPA
  • Working with external suppliers to identify and implement opportunities for cost savings, resourcing efficiencies, improve workflow process, etc
  • Perform other digital marketing functions as requested

Digital Marketing Manager – Tiger Pistol  Australia
January 2018 to July 2018

  • Work across the delivery of best in class Facebook & Instagram ads via the Tiger Pistol Platform including development, quality assurance and reporting.
  • Provide direct campaign fulfillment and Platform support to Tiger Pistol partners and monitor their campaigns
  • Relay discoveries regarding the end-user experience to internal stakeholders, including operations and product teams.
  • Create and provide reporting to internal stakeholders to communicate performance updates of client activities.
  • Be an active participant in your team ensuring as a group, you are achieving your individual and team KPIs.
  • Assist the product development team by actively contributing to Platform focus groups, testing new features and fixes and surfacing customer feedback

Digital Account Manager – Google Ads
May 2015 to December 2017

  • Preparation, development and implementation of B2B pay per click (PPC) strategies in close collaboration with different businesses
  • Keyword research and analysis
  • Ad copy writing and testing
  • Clearly convey and explain PPC best practices to business units on the basis of their goals and objectives
  • Analyze quality and effectiveness of AdWords accounts strategically and recommend best practices for other platforms
  • Tracking of accounts and maintaining conversion
  • Create and implement strategies to ensure optimal performance

Sales Account Manager – RingCentral
June 2011 to August 2014

  • Responsible for selling and managing complete range of RingCentral products and services
  • Implementation of Sales Strategy
  • Understand the Sales Process and Consultative selling skills
  • Lead Identification, Qualification and Sales pipeline management
  • Develops new revenue
  • Contribution to highest levels of prospects and customer satisfaction

Education

Jose Rizal University, Mandaluyong City — Bachelor of Business Administration

Certifications

  • Google Analytics (Google Analytics for Business)
  • Google Adwords Certifies (Google Ads)