Muriel Orobia
Languages
Filipino | English
Skills
SEM, Google AdWords, Google Search Advertising, Google Display Advertising, Google Mobile Advertising, Google Analytics, Adobe Photoshop, Adobe Illustrator, PPC, Social Media Marketing
Professional Experiences
Marketing Consultant for Australian Businesses – freelance
2019 – Present
- Give consultation in these aspects.
- Social media marketing and social media marketing platforms.
- Search engine marketing and search engine optimization
- Reputation management.
- Image and brand awareness.
- Consumer behavior and customer psychology.
Digital Marketing Manager – Columbus Capital
July 2014 – June 2017
- Manage a team of graphics designer and web developers, ensuring organizations projects are completed on time – and the team continues to grow and develop.
- Plan and implement client B2C digital marketing strategies across all channels – ensuring all work is completed on time and to budget.
- Ensure brand consistency is delivered online across the board.
- Work with the digital marketing executives to create a unique on-site and off-site SEO strategy for each client.
- Monitor and improve the overall PPC strategy.
- Work with the graphic designers to create B2C and B2B email templates for each brands– and work with the digital marketing executives to analyze and improve each campaign.
- Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Facebook, Twitter, YouTube, LinkedIn and Google+.
- Define and implement a unique and successful online content strategy for each brand.
- Report project progress and outcomes to clients on a weekly, monthly and quarterly basis – using Google Analytics and similar programs.
- Manage the online digital marketing budget for a number of key brands across a wide range of industries.
- Keep up to date with the latest technology and digital marketing.
Search Engine Marketing Specialist – Virtual Ad Agency
November 2015-May 2016
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Research and analyze competitor advertising links.
Senior Campaign Optimiser – Google ANZ (VXI Global Solutions, Inc.)
July 2012-September 2014
- Develop online advertising campaigns from developing goals, to creation and optimization
- Optimize the reach and effectiveness of ad campaigns
Test new technological platforms for ad campaigns - Interact directly in Google AdWords and with various ad vendors to optimize campaigns
- Consult on creative best practices and optimization
Maintain documentation on campaign process and procedures - Troubleshoot common campaign issues
- Analyze reporting, look for potential problem areas
- Meet the Key Performance Indicators (KPIs)
Sales and Marketing. English Assistant, Virtual Student Agency
December 2008-June 2013
Web Page Designer, Michael Web Design, Chicago IL June
December 2010
IB and Outbound Sales Officer in BPO (ICT Group, Acquire Asia Pacific, NCO Group)
April 2005 – June 2008
Education
Our Lady of Fatima University 2004 – 2008
Certifications
- Google AdWords Fundamentals
- Google Search Advertising
- Google Display Advertising
- Google Mobile Advertising
- Google Analytics
- Adobe Photoshop
- Adobe Illustrator
- Facebook Blueprint Certifications (June)