Richelle Bondoc

Digital Marketing Specialist

Languages

Filipino | English

Skills

SEO, SEM, Social Media Marketing, Google Adwords, Google Analytics, Video Marketing, Email Marketing

Professional Experiences

Business Consulting Manager – Havas Media Ortega
June 2022 – Present

  • Gives consultation in social media marketing, search engine and display marketing, programmatic display, and radio and television ads
  • Reports campaign project progress and outcomes to clients
  • Develop digital and traditional marketing strategy for different brands

Digital Marketing Strategist – Globe Telecom
September 2018 – April 2022

  • Plan and implement B2B and B2C digital marketing strategies across all channels, ensuring all campaigns are completed on time and on budget
  • Monitor and optimize the overall paid media strategy
  • Track and report campaign progress and outcomes on a weekly and yearly basis
  • Coordinates with other brands for partnerships and promos
  • Plan and create social media calendar and copy
  • Work closely with the multimedia designer for campaign assets

Freelance Digital Marketing Manager – Leaders In Digital Dubai
January 2022 – May 2022

  • Plan, manage and implement social media and paid media campaigns depending on the client’s business goals
  • Develop strategy to optimize website traffic and organic ranking
  • Research and analyze competitor websites and ad campaigns
  • Write optimized website blogs and copy to boost traffic
  • Track, report and analyze website analytics and paid media campaigns across a variety of industries

Digital Marketing Trainer – Google – MSME Caravan 
October 2019 – December 2022

  • Facilitated on-ground Google MSME Caravan, in partnership with DTI, in various cities in Metro Manila
  • Facilitated online seminars for SMEs about various Google platforms like Google My Business, Google AdWords and Youtube

Digital Marketing Specialist – Designblue Manila
June 2017 – September 2018

  • Handled SEO, SEM and Social Media strategy and campaigns for various clients
  • Created content for website blogs, events, promos and social media posts

Senior SEO Specialist – U.S Autoparts Network Corp.
August 2015 – June 2017

  • Created on-page and off-page projects using SEO strategies
  • Made analysis and reports for website performance and Google updates
  • Monitors website performance on a weekly basis
  • Performs UAT in staging and production to ensure the SEO tags are correct

Seminars

  • Guest Speaker – United Architects of the Philippines: Kyusi Circle 4.0 – Personal Branding and Social Marking for Filipino Architects 2021
  • Guest Speaker – Batangas State University: 3 rd Marketing Symposium – Reinventing Your Skills and Knowledge in Digital Marketing 2021

Education

Adamson University Bachelors in Communication, Magna Cum Laude 2015

Certifications

  • Google AdWords Fundamentals
  • Google Search Advertising