Search Engine Optimization

Boosting online visibility and rankings through strategic optimization techniques for better search engine results.

SEO Training Philippines Search Engine Optimization Banner
Basic to Advanced
Face-to-Face
3 Days | 9am - 7pm
Unlimited Retakes

Course Overview

Increase your website’s visibility with our SEO Training Course in the Philippines. Master organic strategies, on-page and off-page SEO, ethical practices, PPC essentials, keyword optimization, and Google Analytics insights to drive success.
Ranked Among the Best Digital Marketing Schools in the Philippines

Frequently Asked Questions

  • Certificate of course completion
  • Training references (PDF)
  • Exercise materials
  • Some add-ons
  • Free trainer consultation
  • Unlimited Free Retakes

Unlimited Retakes = Unlimited Hours of Learning!

We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.

To Avail: Finish the course to qualify for the unlimited refresher classes

Validity: 1 Year

  • Digital Marketers looking to enhance their SEO skills.
  • Business Owners aiming to increase their online visibility.
  • Content Creators and Bloggers wanting to drive more organic traffic.
  • Web Developers interested in understanding SEO best practices.
  • Marketing Students and Professionals seeking to expand their knowledge.
  • Anyone interested in mastering the art of search engine optimization.
SEO stands for “Search Engine Optimization.” It is the process of optimizing a website or online content to increase the quantity and quality of traffic derived from search engines such as Google, Bing, and Yahoo. This is done through various techniques, including keyword research and analysis, on-page optimization, content creation, and link building. The goal of SEO is to improve a website’s visibility in search engine results pages (SERPs) and drive more organic traffic to the site.

Course Outline

Introduction to Search Engine Optimization (SEO)

  • What is SEO?
    • Definition and purpose
    • Understanding organic vs. paid search results
  • Overview of search engines: how they work
    • How search engines use algorithms
    • Major google algorithm updates (Panda, Penguin, Pigeon, Hummingbird)
    • Key factors search engines use to determine rankings
  • SEO terminology

In-Depth Exploration (Types of SEO, Strategies, and Analysis)

  • Anatomy of a Search Engine Results Page (SERP)
  • SEO Audits
    • Website research
      • Site structure analysis
      • Technical performance
      • Content quality review
    • Audience research
      • Demographic analysis
      • User behavior tracking
    • Brand/business/client research
      • Brand positioning
      • Strengths and weaknesses
      • Client goals and objectives
    • Keyword research
      • How to identify relevant keywords
      • Keyword phrases
      • Long-tail keywords
      • Computing for Keyword Effectiveness Index (KEI)
    • Competitor research
      • Competitor identification
      • Content gap analysis
    • Softwares and tools (SEMrush, Ahrefs, Moz, Google Keyword Planner)
  • On-Page SEO
    • Understanding search intent
    • Content creation and optimization (E-E-A-T)
    • Keyword proximity
    • Internal linking
    • Image SEO
    • URL structures
    • Softwares and tools (Yoast SEO, Surfer SEO)
    • Common mistakes in on-page SEO
      • Keyword stuffing
      • Keyword cannibalization
      • Low-quality content
      • Over-optimized anchor text
  • Off-Page SEO
    • Backlink profile audit
    • Link building strategies 
    • Social media integration
    • Brand signals
    • Press releases
    • Forum participation
    • Softwares and tools (BuzzSumo, Majestic, Hunter.io, Apollo.io)
  • Technical SEO
    • Sitemaps
    • Information architecture
    • Common page errors (server errors, robots.txt issues, DNS problems, broken links, etc.)
    • Canonical tags
    • User experience (UX) and navigation
    • Site speed optimization
    • Mobile-first indexing
    • Crawlability and indexing
    • Structured data and schema markup
    • Tools for Technical SEO (CDN, ScreamingFrog, GTmetrix, Google PageSpeed Insights, Hotjar, Google Search Console, Lighthouse)
  • Local SEO
    • Google Business Profile
    • Local citations and listings
    • Customer reviews and ratings
  • Global SEO
    • Hreflang tags
    • Content localization
  • Voice Search SEO
    • Understanding voice search
    • Natural language optimization
    • Featured snippets and position zero
    • Local queries
  • White Hat vs. Black Hat SEO
    • Ethical considerations in SEO
  • Negative SEO Factors
    • Definition of negative SEO
    • Common negative SEO techniques
    • Protecting against negative SEO
  • Analyzing SEO Metrics
    • Key metrics to monitor
    • Tools (Google Analytics 4, Google Search Console)

SEO for Different Industries

  • eCommerce SEO
  • B2B SEO
  • Enterprise SEO
  • News SEO

The Role of AI in SEO

  • Google’s stance on AI-generated content
  • Role of AI in search engines
  • Bing’s generative search
  • Using AI for content generation
  • Website audits and research with AI
  • AI-powered SEO audits
  • Automation of SEO tasks
  • Integrating AI into existing SEO workflows
  • Dos and don’ts of using AI for SEO

Basics of Common CMS Platforms

  • Definition and purpose of CMS
  • Choosing the right CMS
  • SEO features and capabilities of:
    • WordPress
    • Shopify
    • Magento
    • Wix
    • Hubspot

SEO Case Studies

  • Analyzing real-world examples of successful SEO campaigns
  • Lessons from real-world examples of failed SEO strategies

Developing an SEO Strategy

  • Setting goals and KPIs
  • Setting timelines and milestones
  • Deciding on strategies
  • Implementation and monitoring
  • Measuring and reporting on results
  • Documenting the strategy and process
  • Continuous learning and adaptation

 

Single Course Promo

Note: Promo rates are subject to change without prior notice
13,000
Regular Fee
1,000
less
New Student Discount
1,500
less
Alumni Discount

Course Packages Promo

Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice

Digital Marketing Fundamentals + Search Engine Optimization​
20,000
Regular Fee
4,000
less
Package Discount
16,000
Discounted Fee
Digital Marketing Fundamentals + Social Media Marketing​
23,000
Regular Fee
3,500
less
Package Discount
19,500
Discounted Fee

december 2024

fri29novsun01decGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class

sat07dec(dec 7)9:00 amsun08(dec 8)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

fri13dec(dec 13)9:00 amsun15(dec 15)7:00 pmSearch Engine Optimization (SEO)Digital MarketingPhysical Class

fri13dec(dec 13)9:00 amsun15(dec 15)7:00 pmSocial Media Marketing (SMM)Digital MarketingPhysical Class

january 2025

sat04jan(jan 4)9:00 amsun05(jan 5)7:00 pmDigital Marketing FundamentalsDigital MarketingOnline Class

fri10jan(jan 10)9:00 amsun12(jan 12)7:00 pmSearch Engine Optimization (SEO)Digital MarketingPhysical Class

sat18jan(jan 18)10:13 ammon20(jan 20)10:13 amSocial Media Marketing (SMM)Digital MarketingPhysical Class

fri24jan(jan 24)9:00 amsun26(jan 26)7:00 pmGoogle Ads - Search Engine MarketingDigital MarketingPhysical Class

About the Registration

Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.

Note: When choosing a schedule, you are limited to the available training dates posted on our website.

Registration