JUVO+ – Senior Advertising Executive
October 2021 – Present

I have managed a monthly $100k budget over these types of ads in the following marketplaces:

• Amazon ads PPC – Sponsored Products Listings
• Walmart ads PPC – Auto and Manual Campaigns
• Target via Citrus Ads – Search ads
• eBay ads PPC – PL / PLA ads

Digital Marketing Coach – ShoreMarketing
October 2017 – present

Tools & Platforms I’ve Worked on

• [Reporting Tools] Klipfolio, Cyfe and Reportz.io
• [SEO Tools] SEOCockpit, SEMRush, SERPStat, SERAnking, Woorank, HemingwayApp and Keyword Hero
• [Social Media Tools] Sprout Social, Quu and Content Studio
• [Linkedin Marketing & Lead Generation] Sales Navigator and B2B Prospecting Tool
• [Email Marketing and Automation Software] Kartra, Ontraport, Infusionsoft, MailChimp, Pardot, AWeber, Campaign Monitor, SendGrid, Active Campaign and Unbounce
• [Customer Relationship Manager Software] ZoHo CRM, SuiteCRM and PipeDrive
• [Keyword Research Tools] KeywordTool.io, UberSuggest, Google Keyword Research Tool and TwinWord Ideas
• [Project Management Tools] Trello, JIRA, Wrike, Asana and Agantty
• [Content Management System] Magento, Neto, WordPress, Yii, Drupal, Joomla and PrestaShop
• [Google Advertising] Search Marketing, Shopping Ads, Display Ads, Gmail Ads
• [Other Pay per click] Bing Ads, Bing Shopping Ads, Taboola, Outbrain, Linkedin Ads, Instagram Ads and Facebook Ads.
• [Marketplaces] eBay Listing Optimisation and Amazon Ads and Listing Optimsation

Marketing Consultant – Makercarl
January 2021 – Present

Digital Marketing Consultant and Strategist – Triobits Venture
August 2016 – present 

Head of Online Marketing – Tripovo Malaysia
August 2015 – December 2016

Brand and Community Manager – Easyuni Global
February 2015 – August 2015

• Initiated the birth of Easyuni Forums in Malaysia and Indonesia.
  • Initiated operations and set procedures for Easyuni’s Student Ambassador Program.
• Boosted Easyuni’s Content (Find Advice) Traffic to 150% (YoY) in the last 7 months.
• Successfully tripled Easyuni’s Facebook Page engagement and traffic. (based on CTR)
• Establish strong relationships with key stakeholders (student counselors, media, bloggers, high schools, and universities) in the higher education industry to build a positive narrative about easyuni.com.
• Spearheaded the first ever Coffee Talk, an initiative to connect young directors and entrepreneurs to senior university students and partake in discussion about What is Life after University.
• Initiated Easyuni’s Instagram accounts that involved Corporate Identity and B2C interaction (@easyuni and @spm.2015)
• Grew high school leads and inquiries through set partnerships from zero to 1,500 in two months.
• Invigorated Easyuni’s print magazine, Ultimate University Guide to have more appeal to the set target market – high school students.

Country Manager – iMoney Philippines 
June 2013 – September 2014

Website Content Management

• Create, develop and manage content for organization’s web presence.
• Copyedit and proofread all web content
• Working with a cross-departmental team, maintain and develop the master content calendar for all web properties
• Oversee freelancers, including writers, and copyeditors.
• Keep current with emerging web technologies through relevant blogs.

Online Marketing

• Managing incoming media requests and building relationships with journalists; creating, executing and measuring media campaigns
•  SEO activities (Website Optimization, Split Testing)
• Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, Google Plus and other strategically relevant online properties
• Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives

Product Development

• Research and analyze consumer banking products in the Philippines.
•  Organize and publish accurate information about these products on a database and website (including interest rates, benefits, terms and conditions etc.)
• Research consumer banking habits and preferences in the Philippines.
• Update database/website information on consumer banking products to reflect up-to-date conditions.
• Liaising with major banks to secure a steady flow of information regarding current and new products.

Analyst(Tax Reconciliation) – IBM
April 2012 – December 2012

• Reconciles US outbound assignee tax loans and advances for host and home country.
• Clean-up of loan ledger for historical data from tax year 2009 and below.

Assistant Manager – IBM
January 2013 – June 2013

•  Preparation of monthly reports and metrics
• Monitoring, identifying and resolving performance/behavior/attendance issues using prescribed performance management techniques.
•  Review of compliance documents as required.
• Staffing and Hiring, Training and People Management
• Reviewing of statistics on a daily basis and provide constructive feedback.
•  Provide Subject Matter Expertise.
•  Modification of Operations as needed to meet service level agreements
•  Resolution of escalated customer issues.
•  Holding team meetings on a regular basis with direct reports.
• Communication of all process and client changes to direct reports within specific timeliness