Social Media Marketing
Elevate Your Brand, Ignite Engagement, and Spark Success with Social Media Marketing
Course Overview
Ranked Among the Best Digital Marketing Schools in the Philippines
- First school to offer SEO training in the Philippines since 2012
- Classes are delivered by digital marketing professionals
- Unlimited free class retakes!
- Pearson Vue Accredited Testing Center
- PhilGEPS Accredited Center
- Globally Recognized Course Certificate
Frequently Asked Questions
- Basic computer knowledge and skills in PC or Mac.
- Should have completed the Digital Marketing Fundamentals course.
- Experience in Sales & Marketing is an advantage but not required.
- Certificate of course completion
- Training references (PDF)
- Exercise materials
- Some add-ons
- Free trainer consultation
- Unlimited Free Retakes
Unlimited Retakes = Unlimited Hours of Learning!
We understand that individuals have different learning styles and paces, that’s why we offer the opportunity to learn at your own speed. If you need more time to grasp a concept, you are welcome to come back and retake the class at no additional cost. We believe in providing students with the support they need to succeed.
To Avail: Finish the course to qualify for the unlimited refresher classes
Validity: 1 Year
- Aspiring Marketers
- Social Media Marketers
- Digital Marketers
- Marketing Managers
- People who want to sell online.
- People who want to learn how to get more website visitors.
- Sales and Marketing Personnel who wants to learn about a new avenue to tap into the market of online users.
- People who want to pursue a career in Digital Marketing.
- Bloggers and Influencers
Digital marketing is the use of digital channels to promote or market products and services to consumers and businesses. This includes channels such as search engines, websites, social media, email, mobile apps, and paid advertising. Digital marketing is a broad term that encompasses many different strategies and tactics, but its overall goal is to reach and engage potential customers with relevant and persuasive messages.
Here are some of the most common types of digital marketing:
- Search engine optimization (SEO): SEO is the process of optimizing a website and its content so that it ranks higher in search engine results pages (SERPs). This can help businesses attract more visitors to their websites and increase brand awareness.
- Pay-per-click (PPC) advertising: PPC allows businesses to place ads on search engine results pages and other websites. Advertisers pay a fee each time someone clicks on their ad.
- Social media marketing (SMM): SMM involves using social media platforms such as Facebook, Twitter, and Instagram to connect with potential customers and promote products and services.
- Content marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
- Email marketing: Email marketing involves sending promotional emails to subscribers who have opted in to receive them.
- Affiliate marketing: Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Digital marketing is a powerful way to reach and engage potential customers. It is also a cost-effective way to promote products and services, as businesses can target their marketing messages to specific audiences and measure the results of their campaigns.
Course Outline
Day 1
- Introduction To Marketing Mix
- Consumer-Centric Approach
- Understanding The Marketing Funnel
- Using Canva for Social Media Design
- Developing Buyer Persona
- Creating a Competitor Analysis
- Importance of Branding Strategy
- Constructing a KPI using the SMART Framework
Day 2
- How To Do Keyword Research
- Understanding Content Marketing Pillars
- Content Marketing Strategies and Techniques
- Best Practices in Creating Engaging Content
- Different Types of Social Media Content
- Developing a Social Media Plan
- Facebook Marketing
- Facebook Page Setup
- Social Community Marketing
- Facebook Insights and Analytics
- Understanding How Facebook Ads Work
- Different Types of Facebook Ads
- Setting Up Facebook Ads Account
Day 3
- Ads Copywriting Strategy
- How to Utilize Instagram
- How to Utilize LinkedIn
- How to Utilize Twitter
- How to Utilize TikTok
- How To Utilize Pinterest
- How to Utilize YouTube
- Running YouTube Ads
- How To Utilize Google My Business
- Influencer Marketing
Single Course Promo
Course Packages Promo
Promo Mechanics: Courses that are part of a Packaged Promo should be availed within the same month. Promo rates are subject to change without prior notice
Digital Marketing Fundamentals + Search Engine Optimization
Digital Marketing Fundamentals + Social Media Marketing
About the Registration
Feel free to register! Registering does not commit you to paying for the course immediately. Registration helps us track attendee numbers and enables us to stay in touch. Payment will only be requested once the course is confirmed to proceed.
Note: When choosing a schedule, you are limited to the available training dates posted on our website.