• Basic computer knowledge and skills in PC or Mac.
• Should have completed the Digital Marketing Fundamentals course.
• Experience in Sales & Marketing is an advantage but not required.

• Certificate of course completion
• Training references (PDF)
• Exercise materials
• Some add-ons
• Free trainer consultation
• Unlimited Free Retakes

Unlimited Retakes = Unlimited Hours of Learning!

To Avail: Finish the course to qualify for the unlimited refresher classes

Validity: 1 Year

• Business Owners & Entrepreneurs – Grow your brand, increase engagement, and drive sales using social media.
• Marketing Professionals – Enhance digital marketing skills and stay ahead in the competitive landscape.
• Content Creators & Influencers – Learn strategies to expand reach, increase followers, and monetize content.
• Freelancers & Consultants – Offer social media marketing services to clients and boost career opportunities.
• Students & Career Changers – Gain valuable skills for job opportunities in digital marketing and social media management.

Whether you’re a beginner or looking to refine your skills, this program provides hands-on strategies to maximize your social media impact!

Social Media Marketing (SMM) is the practice of using social media platforms to promote products, services, or brands. It involves creating and sharing content, engaging with audiences, running paid advertisements, and analyzing performance to achieve marketing goals. Social media marketing leverages platforms like Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and YouTube to connect with target audiences and drive business growth.

What is Social Media Marketing Used For?

Social media marketing serves a variety of purposes for businesses and individuals, including:

1. Brand Awareness
   • Increase visibility and recognition by reaching a wider audience.
2. Audience Engagement
   • Build relationships with followers through interactive content, comments, and messages.
3. Lead Generation
   • Attract potential customers by promoting offers, contests, or valuable content.
4. Website Traffic
   • Drive users to your website through links in posts, stories, or ads.
5. Sales and Conversions
   • Promote products or services directly to encourage purchases.
6. Customer Support
   • Provide quick responses to inquiries, complaints, or feedback.
7. Community Building
   • Create a loyal community of followers who advocate for your brand.
8. Market Research
   • Gather insights about your audience’s preferences, behaviors, and trends.
9. Reputation Management
   • Monitor and improve your brand’s online reputation through positive engagement.
10. Influencer Partnerships
    • Collaborate with influencers to expand reach and credibility.

Social Media Marketing-trained professionals have a wide range of career paths to explore, depending on their skills, interests, and expertise. Here are some of the best career options:

1. Social Media Specialist/Manager

• Manage social media accounts, create content, and engage with audiences.
• Develop social media strategies to increase brand awareness and engagement.

2. Content Creator/Strategist

• Develop high-quality social media content, including videos, graphics, and written posts.
• Plan content calendars and optimize content for engagement and reach.

3. Digital Marketing Manager

• Oversee all digital marketing efforts, including social media, SEO, PPC, and email campaigns.
• Develop multi-platform strategies to drive brand growth and conversions.

4. Social Media Advertising Specialist (Paid Ads Expert)

• Manage paid social media campaigns on platforms like Facebook Ads, Instagram Ads, and TikTok Ads.
• Optimize ad performance and analyze campaign data to improve ROI.

5. Community Manager

• Engage with online communities, respond to comments, and build brand loyalty.
• Manage customer interactions and brand reputation on social platforms.

6. Influencer Marketing Manager

• Collaborate with influencers to create brand partnerships and sponsorship campaigns.
• Track influencer performance and manage relationships for long-term growth.

7. Social Media Analyst

• Track and analyze social media metrics to optimize marketing strategies.
• Provide insights and recommendations based on engagement, reach, and audience behavior.

8. Brand Strategist

• Develop a brand’s online presence, voice, and identity through social media.
• Work with marketing teams to ensure brand consistency across all digital channels.

9. E-Commerce Social Media Manager

• Promote online stores through social media campaigns and product showcases.
• Utilize social commerce strategies on platforms like Instagram Shopping and TikTok Shop.

10. Freelance Social Media Consultant

• Offer social media marketing services to businesses and entrepreneurs.
• Provide strategy, content creation, and campaign management on a contract basis.

11. Public Relations (PR) & Social Media Coordinator

• Manage social media communications for PR campaigns and crisis management.
• Work with media outlets, influencers, and journalists to boost brand visibility.

12. Social Media Trainer or Educator

• Teach businesses and individuals how to leverage social media marketing effectively.
• Create online courses, conduct workshops, or become a corporate trainer.